City of Kalgoorlie-Boulder- Tourism Strategy (2020-2024)

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Get excited for the City's new direction for Tourism.

Help guide and reinvigorate tourism across Kalgoorlie-Boulder.

Join the discussion in person, see event details to the right.

_________________________________________________________________________________

Over the past few months, the City of Kalgoorlie-Boulder has been busy developing its' Tourism Strategy for 2020-2024.

The draft strategy was tabled and endorsed at the December Council meeting (on Monday, 14 December). Now, it's time to share our thoughts with you, our community.

KEY PRIORITIES

We invite you to read through the 6 key priority areas and comment, using the below forum tool.

1. Tourism Assets

2. Product Development

3. Marketing and Promotion

4. Industry Capability and Development

5. Data and Information Distribution

6. Advocacy and Leadership


WHAT'S NEXT?

This strategy outlines the overarching initiatives for the development of tourism in Kalgoorlie-Boulder. The City will work in a collaborative effort with the community to further develop and identify accountability and time frames for each action in the Destination Management Plan.

We sincerely look forward to hearing your feedback on our ideas; in order to progress our strategic tourism priorities.

Get excited for the City's new direction for Tourism.

Help guide and reinvigorate tourism across Kalgoorlie-Boulder.

Join the discussion in person, see event details to the right.

_________________________________________________________________________________

Over the past few months, the City of Kalgoorlie-Boulder has been busy developing its' Tourism Strategy for 2020-2024.

The draft strategy was tabled and endorsed at the December Council meeting (on Monday, 14 December). Now, it's time to share our thoughts with you, our community.

KEY PRIORITIES

We invite you to read through the 6 key priority areas and comment, using the below forum tool.

1. Tourism Assets

2. Product Development

3. Marketing and Promotion

4. Industry Capability and Development

5. Data and Information Distribution

6. Advocacy and Leadership


WHAT'S NEXT?

This strategy outlines the overarching initiatives for the development of tourism in Kalgoorlie-Boulder. The City will work in a collaborative effort with the community to further develop and identify accountability and time frames for each action in the Destination Management Plan.

We sincerely look forward to hearing your feedback on our ideas; in order to progress our strategic tourism priorities.

Discussions: All (6) Open (6)
  • PRIORITY 1: TOURISM ASSETS

    2 months ago
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    1. Resolving the future ownership and operations of the Australian Prospectors and Miners’ Hall of Fame and Hannans North Tourist Mine

    2. Completing ‘Stage 2’ of the Tourism Study reviewing the potential of Boulder (Loopline Park) becoming an alternative location for a tourism asset

    3. Development of a Tourism Asset Register

    4. Review of available tourism accommodation and transport options

    5. Combining access to and potential of all tourism museums

    6. Development of Boulder Town Hall as a tourism exhibition centre

    7. Develop plans for an Aboriginal cultural centre

    8. Develop a plan to showcase the niche markets of Kalgoorlie-Boulder, highlighting potential tourism asset opportunities

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  • PRIORITY 2: PRODUCT DEVELOPMENT

    2 months ago
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    1. Encouraging investment in new or renewed experiences

    2. Promote and develop the Indigenous heritage and culture of the region

    3. Support the enhancement of the heritage buildings and façades in the Kalgoorlie and Boulder Central Business Districts

    4. Continue to encourage road trips and caravanning holidays

    5. Develop a MICE strategy (Meetings, Incentives, Conferences and Exhibitions/Events)

    6. Integrate the City’s Arts and Culture Strategy

    7. Develop a new wayfaring and signage strategy

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  • PRIORITY 3: MARKETING AND PROMOTION

    2 months ago
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    1. Creating a Tourism Marketing Strategy that aligns with the City’s Marketing Strategy

    2. Developing a Destination Management Plan

    3. Submitting entries for recognition and awards where appropriate

    4. Ongoing reviews of the City’s events and sponsorship strategies

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  • PRIORITY 4: INDUSTRY CAPABILITY AND DEVELOPMENT

    2 months ago
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    1. Pursue increased training and development opportunities for the tourism sector through TAFE and Regional Tourism Organisations (RTO’s)

    2. Assist tourism industry businesses in identifying industry trends and to stay up to date with current offerings as well as networking events and industry forums

    3. Develop a campaign for the whole of City customer service changes

    4. Find a solution to the ownership and funding of the tourist tram

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  • PRIORITY 5: DATA AND INFORMATION DISTRIBUTION

    2 months ago
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    1. Develop plans for a new Visitor Information Centre in conjunction with them

    2. Develop a series of metrics for the tourism industry in Kalgoorlie-Boulder and ensure stakeholders are kept up to date with distribution of information

    3. Continue to support the Kalgoorlie-Boulder Visitor’s Centre with funding and resources

    4. Ensure all tourism operators are kept informed of government policy, availability of grants and tourism body initiatives

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  • PRIORITY 6: ADVOCACY AND LEADERSHIP

    2 months ago
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    1. Re-establish the Tourism Advisory Board

    2. Continue pressure on travel issues including airfares, improvements to the Prospector service and continued improvements to roads

    3. Maintain relationships with state and regional tourism organisations and peak bodies such as Tourism WA and Australia’s Golden Outback

    4. Develop improved communication channels with local tourism industry representatives

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